Personalised Wine: Warhol-inspired label for Dom Perignon

Luxury Champagne Dom Pérignon will offer limited edition Warhol-inspired 2002 vintage champagne from the middle of October in top London stores Harrods, Harvey Nichols and Selfridges, at £120 a bottle.

Dom Pérignon wanted to use the Warhol-inspired packaging to “talk about Dom Pérignon alongside one of the most iconic figures within visual art.”
Labelled as A Tribute to Andy Warhol by Dom Pérignon, Emelie De Vitis, marketing manager for Dom Pérignon UK, commented: “Dom Pérignon’s iconic bottle has always lent itself to uber-cool innovative interpretation, having previously inspired the likes of Marc Newson and Karl Lagerfeld.
“The concept of this Warhol-influenced design offers a special opportunity for us to talk about Dom Pérignon alongside one of the most iconic figures within visual art, whilst creating something incredibly stylish, rare and aspirational – what Dom Pérignon is all about,” she added.

More importantly the 2002 has been getting rave reviews.

Jancis Robinson: Extraordinarily firm, confident, intense nose. Definitely the savoury side of Dom. Nothing remotely sweet or fat - though it's as intense as a Montrachet. Wonderful quality of mousse - surely slightly less bubbly than it has been? More like a Montrachet with a bit of carbon dioxide laced into it than a typical champagne. Broad and long with a hint of orange peel. Great persistence. This already delivers but has such backbone and great acidity and light grip (only noticeable at the very end of the tasting experience) that it surely has a long life ahead of it. Really reaches every hidden cell of the palate. A very assured performance. LVMH at its very best?

Wine Advocate: The 2002 Dom Perignon is at first intensely floral, with perfumed jasmine that dominates the bouquet. With time in the glass the wine gains richness as the flavors turn decidedly riper and almost tropical. Ripe apricots, passion fruit and peaches emerge from this flashy, opulent Dom Perignon. The wine’s volume makes it approachable today, but readers in search of more complexity will want to cellar this for at least a few years to allow for some of the baby fat to drop off. Geoffroy describes the vintage as very ripe and adds that some of the Chardonnay showed the ill-effects of the hot growing season in it the somewhat burned, dehydrated fruit that came in that year.
Certainly better than tomato soup.
Of course our personalised champagne is very nice too....