The new brand sells for£640 a bottle for the Non Vintage on-line, and £800 for the vintage. It'll cost a lot more in clubs! The aim is to offer a champagne that has a more feminine style. The champagne has the backing of pop singers Mariah Carey, a shareholder, and SinittaProduced by Patrick D'Aulan, from the former Piper Heidsieck owning family, the Grand Cru grapes are from the Coopérative Regionale des Vins de Champagne (CRVC), the region’s second largest cooperative with 680 members and 880 hectares of vineyards. The Champagne bottle packaging is particularly bling, with four layers of a "platinum finish" paint, solid silver labels and inset Swarovski crystals! So it might be more about being seen than enjoying good champagne..Of course Euromarque can offer you your own quality branded champagne at a fraction of the cost.Full details on The Drinks Business
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